Opportunities:  Digital PR Specialist

Employment Type: Full-Time
Industry: Marketing

About This Position

Advanced Test Equipment Corp. (ATEC) is the rentals, sales and service leader for test and measurement instruments, offering thousands of choices for rent or purchase, and equipment calibration. As a leading provider of test and measurement equipment, Advanced Test Equipment Rentals has established solid relationships with industry leading manufacturers worldwide to provide the most cutting-edge products in the market today. ATEC prides itself on quality and customer satisfaction. We are currently recruiting for a Digital Marketing Specialist who is tasked with utilizing SEO to create web content for a variety of electronic test equipment, as well as email blasts, social media, PPC campaigns, and other marketing tasks

Responsibilities

• Researches, edits, and proofs content that will be published online.
• Responsible to help grow SEO with content for optimization meant to increase traffic and engagement.
• Conducts key word research and curates’ content with the marketing team based on keywords to drive traffic and generate sales.
• Plans and implements search engine optimization campaigns.
• Plans and produces content according to the website’s audience and aligns with the marketing or other organizational goals. 
• Performs daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
• Ensures that information produced is relevant to the website’s audience and aligns with the marketing or other organizational goals.
• Develops internal and external communications and marketing material by writing, editing, and preparing press releases, promotional materials, articles, emails, web content, newsletters, and other key marketing documents for the company.
• Develops email marketing content that is creative, engaging, and interesting to the target audience.
• Supports day-to-day operations of media and social media, including maintaining media databases, managing the social media content, postings and engagement tactics, and drafting materials.
• Analyzes current product documentation to determine usability and make improvements as indicated.
• Monitors, reviews, and reports on website traffic.
• Handle and manage requests for new content and web pages.
• Add new content directly to the website through the content management system (CMS)

Required Skills

• Strong writing skills: Impeccable spelling and grammar.

Experience

24 2 Years (Minimum)

• Minimum of 1-2 years marketing, SEO, Google ads, and content writing preferred.

Education

Bachelor Degree Required

• College degree preferred in Writing, Marketing, Journalism, Communications, or English.

About ATEC

Advanced Test Equipment Rentals is a leading provider of test and measurement equipment based in San Diego (Sorrento Valley) and is known for the great care we take with clients and employees alike.

Benefits